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The professional body, Public Relations Circle, was established at: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

 The professional body, Public Relations Circle, was established at:  (A) Mumbai (B) Kolkata (C) Chennai (D) Hyderabad Correct Ans: (B) Explanation:The Public Relations Circle, a significant professional body in the Indian PR landscape, was established in Kolkata. This organization aimed to formalize and uplift public relations practices at a time when the discipline was still […]

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The concept of central limit theorem helps in the computation of: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The concept of central limit theorem helps in the computation of:  (A) confidence level (B) confidence interval (C) random error (D) sampling error Correct Ans: (D) Explanation:The central limit theorem (CLT) is a fundamental statistical principle that plays a vital role in computing sampling error in communication research and beyond. It states that the distribution

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When an outsider questions meanings and methods for verification 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

When an outsider questions the meanings and methods of the project for verification purpose, it is called:  (A) external audit (B) outsider brief (C) debriefing (D) pool vigilance Correct Ans: (C) Explanation:In communication research and project evaluation, debriefing refers to the process where an external individual or group—not involved in the project’s execution—questions the meanings,

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In the organic model of development, the beneficiaries become: 

Leave a Comment / Development Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 In the organic model of development, the beneficiaries become:  (A) listeners (B) viewers (C) communicators (D) consumers Correct Ans: (C) Explanation:The organic model of development emphasizes participation, inclusion, and empowerment at the grassroots level. Unlike top-down models, which treat people as passive recipients, the organic approach integrates beneficiaries as active communicators in the development process.

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 Developmental reporting has the element of: 

Leave a Comment / Development Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 Developmental reporting has the element of:  (A) bias (B) modelling (C) advocacy (D) repetition Correct Ans: (C) Explanation:Developmental reporting focuses on issues that drive social progress, particularly in developing or underrepresented regions. At its core, it incorporates advocacy, aiming not just to inform but also to inspire change. Unlike neutral news reporting, which often prioritizes

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The concept of development emanated directly from theories of: 

Leave a Comment / Development Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The concept of development emanated directly from theories of:  (A) economic take-off (B) political power (C) nationalism (D) social evolution Correct Ans: (D) Explanation:The concept of development in communication and social sciences finds its foundation in theories of social evolution. These theories propose that societies move through progressive stages, advancing from simple to more complex

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Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes,

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A dynamic interaction between reader and message will result in: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

A dynamic interaction between reader and message will result in:  (A) conflict (B) similarity (C) meaning (D) focus Correct Ans: (C) Explanation:In communication theory, the dynamic interaction between a reader and a message is fundamental to how meaning is created. Unlike the outdated notion that messages carry fixed meanings, modern approaches recognize that communication is

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