Normative media theory explains how a media system should operate to realise ______. (A) economic goals (B) political strategies (C) ideal social values (D) legal frameworks Correct Ans: (C) Explanation: Normative media theory focuses on what media should do in a society rather than simply describing what it currently does. It offers a moral framework […]
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The cultural and creative media products are referred to as __________. (A) virtual power (B) economic power (C) horse power (D) soft power Correct Ans: (D) Explanation: Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products
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The post – positivist theory recognises that human behaviour is not ________ like the elements of the physical world. (A) transient (B) ambiguous (C) negative (D) constant Correct Ans: (D) Explanation: Post-positivist theory emerged as a response to the rigid methods of positivism, which treats the world as measurable and predictable. While positivism relies on
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The Bombay Times, the forerunner of The Times of India, was initially a _______. (A) weekly (B) fortnightly (C) negative (D) constant Correct Ans: (A)
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Zee TV had content partnership with ______. (A) NHK (B) Sahara (C) Media pro (D) Media Lab Correct Ans: (C) Explanation: In the fast-growing Indian television market, Zee TV made a significant move by entering a content and distribution partnership with Media Pro. This alliance aimed to strengthen how Zee content reached viewers while maximizing
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The English newspaper that decided to drop the publication of editorials in 2010 was ______. (A) The Times of India (B) The Evening News (C) DNA (D) The Hindu Correct Ans: (C) Explanation: In 2010, DNA (Daily News and Analysis) made a bold and controversial decision. It became the first major English-language newspaper in India
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The editor of DNA is _______. (A) Aditya Sinha (B) Deepak Rathi (C) M D Poddar (D) C P Surendran Correct Ans: (A) Explanation: Aditya Sinha served as the Editor of DNA (Daily News and Analysis), a respected English-language newspaper in India. His editorial leadership marked a strong period in the publication’s journey. He brought
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A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and
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