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When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive […]

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When media audience derive different meanings from the same text

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media audience derive different meanings from the same text, the message is considered (A) Polysemic (B) Denotative (C) Connotative (D) Contrived Correct Ans: (A) Explanation: A polysemic message refers to a media text that carries multiple meanings, allowing different audiences to interpret it in various ways. This concept highlights the subjective nature of communication,

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The Westley and McLean Model of communication identifies _____

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The environmental (C) The gatekeeper (D) The behavioural Correct Ans: (D) Explanation: The Westley and McLean Model of communication emphasizes the behavioral role of the receiver. Unlike earlier models, which focused primarily on message transmission, this model recognizes

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The news media’s primary responsibility to its audience is to

Leave a Comment / Dec 2012 (III), Journalism, MCQ (Question-Answer), UGC-NET (Paper III) /

The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of (A) Anti-establishment movements (B) Understanding news values that influence media decisions (C) Advertising campaigns for establishing brand names (D) Governmental policies of revenue generation Correct Ans: (B) Explanation: The news media plays a crucial role in informing

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For Woolfson individual consciousness by social communication is

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Woolfson, individual consciousness, permeated by social communication is (A) socio-ideological (B) politico-creative (C) psycho-persuasive (D) ideo-cultural Correct Ans: (A) Explanation: Woolfson explains that individual consciousness does not develop in isolation. Instead, it emerges through continuous interaction with society. As people engage in social communication, their thoughts, beliefs, and values become shaped by dominant ideologies.

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Majid Tehranian has spoken of development becoming a/an

Leave a Comment / Dec 2012 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

Majid Tehranian has spoken of development becoming a/an (A) Philosophy (B) Idea (C) Ism (D) Concentric concept Correct Ans: (C) Explanation: Majid Tehranian analyzed development from a critical perspective, emphasizing how it evolved into an “Ism.” He argued that development no longer remains just a process or an idea. Instead, it functions as a structured

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George Gerbner while propounding the cultivation Theory

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

George Gerbner while propounding the cultivation Theory emphasized on the concepts of:  Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and

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When media companies are owned by non-media business houses

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media companies are owned by non-media business houses, it is called (A) Chain ownership (B) Joint Stock ownership (C) Conglomerate media ownership (D) Business ownership Correct Ans: (C) Explanation: Conglomerate media ownership occurs when non-media business houses own and control media companies. This type of ownership allows large corporations to expand their influence beyond

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