Informal interviews with experienced persons in research form

Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use […]

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Analytical studies aim at interpreting

Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers

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Identify a major element of research design from the following: 

Identify a major element of research design from the following:  (A) history (B) instrumentation (C) manipulation (D) maturity Correct Ans: (C) Explanation: In research design—especially in experimental research—manipulation stands out as a central element. Researchers use manipulation to deliberately change or control one or more independent variables to observe how these changes affect the dependent

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Who defined development communication for the first time in 1970s

Identify the person who defined development communication for the first time in 1970s (A) Christina Ogan (B) Rosemary Righter (C) Nora C Quebral (D) William Hachten Correct Ans: (C) Explanation: In the 1970s, Nora C. Quebral became the first scholar to formally define development communication, which completely shifted the way communication scholars and practitioners understood

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Diffusion of Innovation Theory recognises non-adopters of innovations

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late

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The Human Development Index was created by: 

The Human Development Index was created by:  (A) Mehbub-ul-Haq and Meghnad Desai. (B) Mohammed Yunus and Amartya Sen. (C) Amartya Sen and Mehbub-ul-Haq. (D) Manmohan Singh and Keith Griffin. Correct Ans: (C) Explanation: The Human Development Index (HDI) was introduced as a revolutionary way to measure a country’s progress—not just by economic output but by

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A television programme becomes a text when it activates   

A television programme becomes a text when it activates    (A) profit motivates (B) meanings (C) producers (D) channels Correct Ans: (B) Explanation: In media studies, a television programme becomes a text when it does more than just entertain or inform—it activates meanings that viewers can interpret. This transformation happens the moment content starts carrying cultural,

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The goal of critical theory in communication is deemed to change

The goal of critical theory in communication is deemed to change the existing ________. (A) administrators (B) realities (C) societal priorities (D) exchange values Correct Ans: (B) Explanation: Critical theory in communication doesn’t just aim to describe media systems or analyze them on the surface. Instead, it goes much deeper. It seeks to challenge and

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