The biggest television network of the world is (A) MTV (B) CNN International (C) Discovery (D) BBC TV Correct Ans: (A) Explanation: In the global television landscape, MTV (Music Television) holds the title of the biggest television network in the world. This dominance comes from a combination of massive international reach, a youth-focused programming strategy, […]
The biggest television network of the world is Read More »
The probability of rejecting the null hypothesis when it is true, is called (A) co-variation (B) assumption (C) power (D) chance value Correct Ans: (C) Explanation: In media research, understanding statistical power is crucial when interpreting results from hypothesis testing. Statistical power refers to the probability of correctly rejecting the null hypothesis when it is
The probability of rejecting the null hypothesis when it is true, is Read More »
The test normally used to find out the significance of mean difference among four independent variables is (A) Z – test (B) Chi – square test (C) Partial correlation (D) Analysis of variance Correct Ans: (D) Explanation: In mass communication research, when you want to find out whether there are significant mean differences across four
Test to find the significance mean difference among four variables Read More »
The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.
The constant comparative analysis is involved in approach. Read More »
In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B) Explanation: In media research, when researchers use inductive reasoning, they begin with specific observations and move toward broader generalizations or theories. Unlike deduction, which starts with a theory and tests it through data, induction works from the
In media research, conclusions from induction are Read More »
The list of population elements from which the sample is drawn is called (A) population register (B) sample register (C) sampling frame (D) population frame Correct Ans: (C) Explanation: In mass communication and social science research, a sampling frame refers to the complete list of population elements from which a researcher selects a sample. It
List of population elements from which the sample is drawn is Read More »
In social science research, the concept of Verstehen was promoted by (A) James Carey (B) James Curran (C) Max Weber (D) Leslie Fielden Correct Ans: (C) Explanation: In social science research, Max Weber introduced the concept of Verstehen, which means “understanding” in German. This idea emphasizes empathetic and interpretive understanding of human actions, especially from
In social science research, the concept of Verstehen was by Read More »
In research, abstract models are not applied to (A) non – causal relations (B) conceptual issues (C) elements of reasoning (D) real problems Correct Ans: (D) Explanation: In research—especially within mass communication—abstract models serve a specific purpose. They help researchers think about conceptual issues, explore non-causal relationships, and understand reasoning structures. These models simplify reality
In research, abstract models are not applied to Read More »
