‘Multiplicity in one world’ is the concept advocated by
(A) Jan Servaes
(B) Bella Mody
(C) J.L. Woods
(D) Diaz-Bordenave
Correct Ans: (A)
Explanation:
Jan Servaes advocated the concept of ‘Multiplicity in One World’, which promotes diverse communication approaches tailored to different social, cultural, and economic contexts. Unlike dominant Western models, his theory suggests that each society should develop its own communication system based on its unique needs and traditions.
His approach challenges the idea of a single global communication framework. Instead, it highlights cultural pluralism and participatory communication, ensuring that local voices and perspectives are not overshadowed by dominant global narratives.
Additionally, Servaes’ ideas have significantly influenced development communication. Many policy-makers, media professionals, and grassroots organizations have adopted his model to promote local storytelling, media literacy, and community engagement.
Overall, the concept of ‘Multiplicity in One World’ remains relevant today. It serves as a foundation for media policies that support diverse voices, ensuring equitable representation across different societies.
