Match the list I (concepts) with list II (authors):
| List I- (concepts) | List II- (authors) |
| (a) Global village | (i) Herbert Schiller |
| (b) Cultural Imperialism | (ii) Marshall McLuhan |
| (c) Many voices one world | (iii) Cees Hamelink |
| (d) Cultural Autonomy | (iv) Sean Macbride |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (iii) | (iv) | (i) | (ii) |
| (B) | (i) | (iii) | (iv) | (ii) |
| (C) | (ii) | (i) | (iv) | (iii) |
| (D) | (ii) | (iv) | (i) | (iii) |
Correct Ans: (C)
Explanation:
The correct match between the concepts and their respective authors is as follows:
- Global village (ii) Marshall McLuhan: First, Marshall McLuhan is credited with the concept of the “global village.” He famously described it as the shrinking of the world, which resulted from modern communication technologies. As a result, this created a sense of interconnectedness across the globe.
- Cultural Imperialism (i) Herbert Schiller: On the other hand, Herbert Schiller developed the concept of cultural imperialism. Specifically, he explained how powerful nations, especially through media, could dominate and influence the cultures of less powerful countries.
- Many voices one world (iv) Sean Macbride: Furthermore, Sean Macbride coined the idea of “many voices, one world.” This concept promotes an equitable global communication system, where every nation—big or small—has a voice in the media, ensuring diversity and inclusion.
- Cultural Autonomy (iii) Cees Hamelink: In addition, Cees Hamelink focused on cultural autonomy. He emphasized the importance of societies protecting their cultural identities. Furthermore, he warned against outside influences that might threaten cultural sovereignty.
Thus, the correct match is: (C
