Wage Boards for working journalists are constituted: The Wage Boards for working journalists are constituted from time to time by: (A) The Read More »
The other name for a jingle is: The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up Read More »
Milking a brand means reducing promotional activity to improve: Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access Read More »
Which is not the technique of ‘Post Testing’ of advertisement? Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder Read More »
A rate which does not offer discount for advertisers is known as: A rate which does not offer discount for advertisers is known as: (A) Hard rate Read More »
The number of readers who recall seeing an advertisement: The number of readers who recall seeing an advertisement is termed as: (A) Recall score Read More »
Black Box effect theory is related to: ‘Black Box’ effect theory is related to: (A) Advertising (B) Public Relations (C) Communication (D) Read More »
When can Article 19 of the Indian Constitution be suspended? According to the Indian Constitution, Article 19 can be suspended during the period of: (A) Read More »