Category: Theories and Models

Match List–I (Authors) with List II ( Concepts ): List I (Authors) List II (

Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest

Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is

Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and

Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm –

Assertion (A): Newcomb’s model implies that any communication system may be characterized by a balance

Assertion (A): Authoritarian Theory undermines advance censorship and punishment for deviation from rules laid down

Assertion (A): Within the space in which reality is played out, the media institutions provide

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