Category: Theories and Models

Dive deeper into communication theories and models with our Theories and Modals of Communication category.

The originator of limited effects theory of mass media is

The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C)

From the viewpoint of communication, myths are (A) Unnatural (B) Static (C) Dynamic (D) Non-controversial Correct Ans: (C)

Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing

Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change

Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study

Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam

Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is not merely a

Assertion (A): The concept of the construction of information society is based on a series of myths. Reason