Chronological Development of Social Theories in Media Studies
Write the correct sequence of the following theories: (A) Social learning theory, social identity theory, social representation theory,
Category: Theories and Models
Mechanical reproduction in communication leads to
Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation:
Harold Innis published the work
Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D)
Diffusion of Innovation Theory recognises non-adopters of innovations
The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D)
The goal of critical theory in communication is deemed to change
The goal of critical theory in communication is deemed to change the existing ________. (A) administrators (B) realities
Normative media theory explains how media system should operate
Normative media theory explains how a media system should operate to realise ______. (A) economic goals (B) political
The post – positivist theory recognises that human behaviour is not
The post – positivist theory recognises that human behaviour is not ________ like the elements of the physical
The dominant code conveys the society’s ______.
The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings