Media Influence on Public Perception: The Agenda-Setting Theory
Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is
Category: UGC-NET (Paper II)
Corporate Identity and Corporate Image:
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and
Who has defined development communication as leapfrogging
Identify the author who has defined development communication as leapfrogging centuries of under development:Â (A)
‘Yakshagana’ is the folk art of:Â
‘Yakshagana’ is the folk art of: (A) Kerala (B) Assam (C) Orissa (D) Karnataka Correct
‘The airwaves are public property’ is a declaration of:Â
‘The airwaves are public property’ is a declaration of: (A) Supreme court (B) Prasar Bharati
Identify the correct combination of Mass communication theories
Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and
Antonio Gramsci and the Concept of Hegemony
Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm –
The principal light source in television program production
Which represents the principal light source in television program production? (A) Key light (B) Back