Image advertising that changes the experience of buying product is Image advertising that changes the experience of buying and using a product is identified as Read More »
Segmentations by the appeal of product to their personal interests Segmentations identified by the appeal of the product to their personal interests are known as: Read More »
The audience’s evaluation of alternative creative strategies is The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience Read More »
Understanding the Hierarchy of Effects Model in Marketing Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, Read More »
A problem-solving message based on everyday situation is A problem-solving message based on everyday situation is referred to as: (A) slice of life Read More »
Aerial advertising is a form of: Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising Read More »
Set of commercials is to be written and lengthy copy, it is called: When a set of commercials or announcements is to be written and if it generates Read More »
Scheduling media that involves purchasing large amount of space The techniques of scheduling media that involves purchasing a large amount of space is called: Read More »