Image advertising that changes the experience of buying product is Image advertising that changes the experience of buying and using a product is identified as Read More ยป
Segmentations by the appeal of product to their personal interests Segmentations identified by the appeal of the product to their personal interests are known as: Read More ยป
The audience’s evaluation of alternative creative strategies is The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience Read More ยป
Understanding the Hierarchy of Effects Model in Marketing Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, Read More ยป
A problem-solving message based on everyday situation is A problem-solving message based on everyday situation is referred to as: (A) slice of life Read More ยป
Aerial advertising is a form of:ย Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising Read More ยป
Set of commercials is to be written and lengthy copy, it is called:ย When a set of commercials or announcements is to be written and if it generates Read More ยป
Scheduling media that involves purchasing large amount of space The techniques of scheduling media that involves purchasing a large amount of space is called: Read More ยป