Advertising scheduling pattern that has period of intensified activity
An advertising scheduling pattern that has a period of intensified activity is popularly called (A)
Category: Advertising and Marketing Communication
An index that identifies the demand for a brand within a region
An index that identifies the demand for a brand within a region is identified as
A single frame of a commercial that summarises the core message
A single frame of a commercial that summarises the core message is labelled as (A)
What outlines message strategy decisions behind an advertisement
A document that outlines the message strategy decisions behind an individual advertisement is known as
A rational message with a strong argument calling for action is
A rational message with a strong argument calling for action is known as (A) market
The Starch test is applied only to media ads
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast
Advertising reflects the ideology of
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans:
Advertisement Dominance in Newspapers
Assertion (A): Big newspapers of the country contain more advertisements than news and views. Reason