The first public television transmission system in the world was (A) VOA (B) NHK (C) BBC (D) Doordarshan Correct Ans: (C)
The code of ethics followed by Doordarshan forbids: (A) Rural Development Publicity Programmes (B) Preparation of Audience Profile (C) Criticism of
Vox pops in telecasts are mostly (A) Studio based (B) Field based (C) Character-generated (D) Advertiser-oriented Correct Ans: (B) Explanation: Vox
When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct
The relationship of the sign to others in its system is called by Saussure as (A) Reality (B) Externality (C) Changeability
The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A) Explanation: George Gerbner,
