A dynamic interaction between reader and message will result in:
(A) conflict
(B) similarity
(C) meaning
(D) focus
Correct Ans: (C)
Explanation:
In communication theory, the dynamic interaction between a reader and a message is fundamental to how meaning is created. Unlike the outdated notion that messages carry fixed meanings, modern approaches recognize that communication is interactive. Meaning does not exist solely in the message or in the reader—it emerges through the process of interpretation.
When a person reads or receives a message, they bring their prior experiences, cultural background, beliefs, and emotions into the process. The message, whether verbal, visual, or textual, is not simply decoded mechanically. Instead, the reader actively constructs meaning based on their engagement with the content.
This interaction is what scholars refer to as interpretive or negotiated communication. For example, two readers might interpret the same editorial differently depending on their worldview. This illustrates that meaning is not static—it is co-created by the sender and the receiver.
Furthermore, theorists like Stuart Hall emphasized this with his encoding/decoding model, where audiences can accept, negotiate, or even oppose the intended message. Thus, the result of dynamic interaction is not always alignment but a personalized understanding of the message.
The correct answer is (C) meaning, as this reflects the outcome of a meaningful, active exchange between the message content and the interpretive role of the reader.
