Identify the correct chronological order of the following communication models:
(A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean
(B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean
(C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB
(D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB
Correct Ans: (D)
Explanation:
Understanding the chronological development of communication models reveals how theories evolved to match changing media landscapes. The earliest and most foundational model is Shannon and Weaver’s model, introduced in 1948. It focused on technical communication, treating communication as a linear process involving sender, message, channel, and receiver. This model laid the groundwork for further developments.
Next came Wilbur Schramm’s model in the early 1950s. He shifted the focus from machines to humans. His model introduced feedback and emphasized shared meaning between sender and receiver. This marked a key transition from linear to interactive communication.
Following Schramm, the Westley and MacLean model appeared in 1957. It brought a more dynamic perspective. It included multiple sources, gatekeeping, and the role of feedback in mass communication. This model better represented the complex realities of media systems.
Finally, the HUB model emerged in the 1970s, reflecting a systems approach. It highlighted context, interconnectedness, and the continuous flow of information. The HUB model integrated feedback loops and showed communication as ongoing and influenced by various social factors.
So, the correct order is:
- Shannon and Weaver
- Schramm
- Westley and MacLean
- HUB
In conclusion, each model built on the last, moving from simple linear patterns to complex, interactive systems. This evolution helps us understand communication as more than just message delivery—it’s a shared, adaptive process.
