The main objective of Public Relations is to
(A) Increase the sale of manufactured goods
(B) Enhance the image of organisation in public domain
(C) Make internal politics public
(D) Keep the channels of grapevine open
Correct Ans: (B)
Explanation:
The main objective of Public Relations (PR) is to enhance the image of the organization in the public domain (Option B). PR focuses on building and maintaining a positive image and strong relationships between the organization and its various stakeholders, including the public, media, employees, and investors.
PR does not directly aim to increase sales of goods or services. While improved public perception can indirectly contribute to sales, the primary goal is to shape how the public views the organization. This involves managing communication strategies, handling media relations, and addressing issues that could affect the organization’s reputation.
PR also does not focus on making internal politics public or simply keeping communication channels like the grapevine open. Instead, it seeks to ensure that information presented to the public is accurate, positive, and aligned with the organization’s values.
In conclusion, the core mission of Public Relations is to enhance the public image of an organization, ensuring that its reputation is maintained and improved through effective communication and strategic relationship management.
