The House Journal “Hamara” is published by:
(A) Air India
(B) Bank of India
(C) Indian Hotels
(D) Hindustan Lever Ltd
Correct Ans: (D)
Explanation:
In corporate communication, house journals play a vital role in maintaining a transparent and motivated workforce. One such example is “Hamara”, the internal publication of Hindustan Lever Ltd (HLL). This in-house journal helps unify the organization by promoting internal news, recognizing employee achievements, and sharing company updates.
Unlike external media, house journals serve a targeted internal audience—the employees. “Hamara” ensures that staff across departments and locations stay informed and inspired. It frequently includes interviews, staff spotlights, new initiatives, and training updates. As a result, employees feel acknowledged and aligned with the company’s goals.
Furthermore, the journal supports a strong corporate identity. It reflects the values and vision of Hindustan Lever, reinforcing its brand from the inside out. By regularly engaging with employees through this medium, the company strengthens loyalty, morale, and collaboration.
On the other hand, the other options listed—Air India, Bank of India, and Indian Hotels—may have internal communication tools of their own. However, “Hamara” is uniquely associated with Hindustan Lever Ltd, making it a recognizable and respected part of its internal communication framework.
In conclusion, by investing in journals like “Hamara”, companies like HLL bridge gaps across teams, enhance communication, and create a sense of community. Such tools are not just informative—they are strategic pillars in building corporate cohesion and culture.
