The cultural and creative media products are referred to as __________.
(A) virtual power
(B) economic power
(C) horse power
(D) soft power
Correct Ans: (D)
Explanation:
Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products like films, music, television shows, and digital content play a major role in projecting this influence globally.
Let’s take an example. When Hollywood movies dominate screens worldwide, or K-pop becomes a global craze, that’s soft power in action. These cultural exports shape how people see the country of origin. They can influence fashion, language, lifestyle, and even political attitudes. In contrast to hard power, which includes military or economic force, soft power works through persuasion and appeal.
Moreover, governments and media organizations often use creative content as tools of diplomacy. Nations like the U.S., South Korea, and Japan have gained immense global visibility and admiration through their cultural products. These media forms generate revenue, but more importantly, they create emotional and cultural bonds between societies.
Now let’s dismiss the incorrect options. Virtual power doesn’t exist as a recognized concept in media theory. Economic power refers to financial influence, which is not the same as cultural attraction. Horse power, of course, relates to engines—not communication or media.
So, soft power stands out as the only correct and meaningful term. It directly ties to the role media plays in building influence across borders. Through storytelling, symbolism, and shared values, media becomes a quiet but strong force that moves hearts and minds.
In conclusion, cultural and creative media products are not just entertainment—they’re instruments of soft power. They help nations connect, inspire, and lead in ways that traditional power cannot. This makes soft power one of the most vital tools in global communication today.
