The book, ‘Bias of Communication’ was written by
(A) Harold Innis
(B) Herbert Gans
(C) D. R. Leduc
(D) J.H. Boyer
Correct Ans: (A)
Explanation:
Harold Innis wrote The Bias of Communication to explore how different forms of media influence societies. His work highlights the connection between communication technology and power structures.
First, Innis argues that every medium has a bias toward time or space. Some media, like stone tablets, preserve information for centuries but are difficult to transport. Others, like newspapers, spread quickly but do not last long. This distinction helps explain how civilizations rise and fall.
Next, he explains how media impact control and governance. Societies that favor time-bound media, like religious manuscripts, focus on tradition and stability. In contrast, those that rely on space-bound media, like radio or television, expand influence across large regions. As a result, media shape political and cultural dominance.
Furthermore, Innis warns about the dangers of media monopolies. When a single form of communication dominates, it limits diverse perspectives. He urges societies to balance different media to maintain intellectual freedom.
In conclusion, Harold Innis’ The Bias of Communication remains a key work in media studies. His ideas help us understand how communication technologies continue to shape the modern world.
