The writers for media have adopted the narrative technique of (A) convolution (B) Deconstruction (C) Story telling (D) Over-dramatization Correct Ans: (C) Explanation: Media writers have increasingly relied on storytelling to create compelling narratives. This technique enhances audience engagement by presenting information in an easily relatable format. Rather than merely stating facts, writers craft stories that evoke emotions and build connections. Moreover, storytelling allows complex topics to become more accessible. Whether in journalism, advertising, or entertainment, narratives help simplify intricate subjects, making them more digestible for diverse audiences. Additionally, storytelling strengthens the emotional appeal of media content. By weaving personal experiences, conflicts, and resolutions into narratives, media professionals capture attention and leave lasting impressions on their audience. Furthermore, this technique boosts audience retention. Stories naturally encourage curiosity and anticipation, which keeps viewers, readers, and listeners engaged for longer durations. As a result, media platforms benefit from higher interaction rates. In journalism, storytelling provides context to news reports. Instead of presenting isolated events, journalists construct coherent narratives that help audiences understand broader societal issues. This approach makes news more meaningful and relatable. Moreover, advertisers leverage storytelling to make their brands memorable. Instead of just promoting products, they create emotional connections through narratives, making advertisements more persuasive and impactful. Ultimately, storytelling remains an essential tool in media writing. Its ability to inform, engage, and influence ensures that it remains a dominant technique in modern communication.