Match the following: List I- (Model) List II- (Elements) (a) Jakobson’s (i) E, E1 and SE (b) Westley and Mac Lean’s (ii) ABX triangle (c) Newcomb’s (iii) ABXC (d) Gerbner’s (iv) Constitutive factors Codes: (a) (b) (c) (d) (A) (i) (iv) (ii) (iii) (B) (iv) (iii) (ii) (i) (C) (iii) (ii) (i) (iv) (D) (ii) […]
Matching Communication Models with Their Elements Read More »
Identify the correct chronological order of the following communication models: (A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean (B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean (C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB (D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB Correct Ans: (D) Explanation:Understanding the
The Evolution of Communication Models in Chronological Order Read More »
Match List-I with List-II: List – I (Title of Articles) List – II (Author) (a) A conceptual model of Communication Research 1. Claude Shannon and Warren Weaver (b) Mass Media Flow and differential growth in knowledge 2. Harold Lasswell (c) The Mathematical Theory of Communication 3. P.J. Tichenor, G.A Donohue and C. N. Olieu (d)
Pioneering Works and Thinkers in Communication Studies Read More »
Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
Identify the correct combination of Mass communication theories Read More »
