Story-telling is a part of Correct Ans: (B) Explanation:Storytelling has always played a powerful role in how people pass down knowledge, traditions, and values. It goes beyond entertainment—it’s a way of preserving identity, heritage, and shared cultural meaning. That’s why we recognize storytelling as a part of culture-specific communication. Different cultures develop their own storytelling […]
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Assertion (A): No significant code can be separated from the social practices of its users. Reason (R): Language used by people does not have any significant relationship with their routine actions and activities. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation
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In a post-modern society, culture is (A) Regulated (B) Commodified (C) Traditional (D) Non-pluralistic Correct Ans: (B) Explanation: In a post-modern society, culture transforms into a commodity. It becomes something that can be bought, sold, and marketed. This process, known as commodification, turns cultural expressions into products for consumption. Media, advertising, and entertainment industries play
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Assertion (A): It is difficult to use folk media for the development of scientific temperament among masses in rural Reason (R): Folk media depend upon religious discourses to reach out to the masses with moralistic overtones. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
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Which of the following is not a traditional media? a. Wall painting b. Community singing c. Traveller’s tales d. Posters (A) a, d (B) a, c (C) a, b, d (D) a, c, d Correct Ans: (C) Explanation: Traditional media refers to long-standing methods of communication and storytelling, deeply rooted in culture and history. These
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In the semiotic theory of communication, any organising system of signs is referred to as a/an (A) code (B) signal (C) symbol (D) icon Correct Ans: (A) Explanation: In semiotic theory, scholars define a “code” as an organized system of signs that helps in creating and interpreting meanings. Codes serve as rules or conventions that
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