Another name for filler copy is Casual copy Time copy Hard copy Slug copy Correct Ans: (B) Explanation: In journalism, filler copy, also called time copy, refers to short, general-interest content that fills empty spaces in newspapers and magazines. Since publications need to maintain balanced layouts, editors use filler copy to ensure that every column appears complete. Why Filler Copy Matters: Maintains Page Layout: Newspapers and magazines must have a well-structured format. Because advertisements and main news pieces vary in length, fillers help balance empty spaces. Keeps Readers Engaged: Though these are short, non-essential pieces, they often include facts, quotes, trivia, or light news, which keep readers interested. Ensures Smooth Production: Editors often keep pre-written filler content ready for use whenever extra space appears in a publication. This strategy helps in efficient production management. Common Types of Filler Copy: Brief News Items: Short updates that do not require a full article. Quotes & Anecdotes: Inspiring or humorous quotes that add value to the publication. Weather & Facts: Small sections featuring weather updates or fun facts. Advertisements: Sometimes, small classified ads act as fillers. How Filler Copy Differs from Other Terms: Casual Copy: A conversational writing style, often seen in blogs and social media. Hard Copy: A physical, printed version of a document or article. Slug Copy: Internal labels for identifying stories in editorial workflows. Example of Filler Copy in Use: A newspaper might add a short inspirational quote at the bottom of a page or include a fun fact about a historical event to fill an awkward gap between articles. In conclusion, filler copy plays a crucial role in journalism and print media. Because it helps maintain layout consistency while keeping readers engaged, it remains a valuable tool for editors and designers.