Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the
Tag: target audience
A specific communication task to be accomplished is termed
A specific communication task to be accomplished with a specific target audience during a specific period of time
Analyzing the Impact and Immediate Effectiveness of Advertising
Assertion (A): Advertising has far reaching benefits. Reason (R): Because it reaches to the desired minds immediately. (A)
What are GRP’s?
What are GRP’s? (A) Group rating points (B) General rating points (C) Gross rating points (D) Generated rating
In mass media space selling means:
In mass media space selling means: (A) Allocation of space to different departments of the media organisation in
The television gross rating points are determined by the formula of:
The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x