Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus […]
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A specific communication task to be accomplished with a specific target audience during a specific period of time is termed (A) Advertising campaign (B) Advertising objective (C) Advertising criterion (D) Advertising evaluation Correct Ans: (B) Explanation: Advertising objectives help businesses set clear communication goals. These objectives define what a company wants to achieve with its
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Assertion (A): Advertising has far reaching benefits. Reason (R): Because it reaches to the desired minds immediately. (A) (A) is correct, (R) is incorrect. (B) Both (A) and (R) are incorrect. (C) Both (A) and (R) are correct. (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching
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What are GRP’s? (A) Group rating points (B) General rating points (C) Gross rating points (D) Generated rating points Correct Ans: (C) Explanation: Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. GRPs indicate the total exposure an ad receives across a target audience by combining both reach and frequency. Reach shows the
In mass media space selling means: (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space
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The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x Frequency (C) Cover x Frequency (D) Frequency x cost Correct Ans: (C) Explanation: Television Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. The formula to calculate GRPs is Cover x Frequency. By multiplying Cover
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Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
