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Surrogate advertising

surrogate advertising concept showing brand extension and indirect promotion

Surrogate Advertising: Meaning, Types, Legal Issues, and Ethical Concerns

Leave a Comment / Advertising and Marketing Communication, Blog, June 2024, Year-wise PYQ /

In today’s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital platforms. This intense competition has encouraged brands to adopt innovative promotional strategies. However, when direct advertising of certain products is legally restricted, companies often turn to indirect methods. One such method is surrogate advertising. Surrogate advertising has […]

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Surrogate advertising is a legitimate practice:

Leave a Comment / Advertising and Marketing Communication, June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A):  Surrogate advertising is a legitimate practice. Reason (R): Advertising provides information about the products. (A) Both (A) and (R) are true (B) Both (A) and and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true Correct

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