Assertion (A): There is a decline in the popularity of the old media as new media penetrates the society. Reason (R): Because the ownership of new media is not centered on one person or one organization. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the […]
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Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of
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