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The horizontal dimension in Gerbner’s model denotes

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A) Explanation: George Gerbner, a well-known communication theorist, developed a model that explains how messages are created, transmitted, and interpreted. In his model, the horizontal dimension refers to access, meaning the ability of individuals or groups to participate […]

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Reaching maximum number of people at the least cost by media

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key

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Analyzing the Impact and Immediate Effectiveness of Advertising

Leave a Comment / Advertising and Marketing Communication, Dec 2011 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising has far reaching benefits.   Reason (R): Because it reaches to the desired minds immediately.   (A) (A) is correct, (R) is incorrect.   (B) Both (A) and (R) are incorrect.   (C) Both (A) and (R) are correct.   (D) (A) is incorrect, (R) is correct. Correct Ans: (D) Explanation: The assertion (A), “Advertising has far-reaching

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Long-term and indirect influences of mass communication

Leave a Comment / Dec 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

One of the long-term and indirect influences of mass communication is:  (A) traditionalisation (B) socialisation (C) contemporisation (D) routinization Correct Ans: (D) Explanation: Routinization is one of the long-term and indirect influences of mass communication. It refers to the process where behaviors and practices become regularized and predictable over time. Mass media plays a key

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Convergent media buying is related to: 

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Convergent media buying is related to:  (A) Television  (B) Internet (C) Radio  (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of

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