TQTP (Twenty Question Test Paper) on the topic ‘models and theories of mass Communication’ Questions Answer Robert Merton advocated which theory of communication? Middle range theory Who gave the ‘Linear model of communication’? Shannon and weaver Name the communication models based on linear model of communication. Aristotle model, Shannon and weaver model and […]
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TQTP (Twenty Question Test Paper) on the topic ‘Important Days and Dates in Journalism and Mass Communication’ Topic of Important days and dates about the Journalism and Mass Communication is important in the every competitive exam. Many of the questions related to Important ‘days and events’ are asked in the competitive exams. Generally the important days
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David Berlo postulated Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication in 1960. There are mainly four components in Berlos’s model to describe the communication process. They are sender, message, channel and receiver. Each component is affected by many factors. Encoding and decoding is also focused in this model which happens before
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All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lasswell (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb
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