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The Act that governs the rights and duties of advertising agencies is

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (II), UGC-NET (Paper II) /

The Act that governs the rights and duties of advertising agencies is (A) Indian Penal Code (B) Indian Contract Act (C) Monopolies and Restrictive Trade Practices Act (D) Young Persons (Harmful Publication) Act Correct Ans: (B) Explanation: The Indian Contract Act defines the legal framework for agreements between advertising agencies and their clients. It ensures […]

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The creative function of communication is important in

Leave a Comment / Indian Polity, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda

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Specific requirements of the client in an ad campaign are called 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Specific requirements of the client in an ad campaign are called  (A) Preferences  (B) Must haves   (C) Definites  (D) Mandatories  Correct Ans: (D) Explanation: In an ad campaign, “mandatories” refer to the specific requirements that clients need to be included in the advertisement. These could include things like brand logos, slogans, product images, legal disclaimers,

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Corporate Identity and Corporate Image:

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Assertion (A):  Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is

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