The Act that governs the rights and duties of advertising agencies is (A) Indian Penal Code (B) Indian
Tag: slogans
The creative function of communication is important in
The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans:
Specific requirements of the client in an ad campaign are calledÂ
Specific requirements of the client in an ad campaign are called (A) Preferences (B) Must haves (C) Definites
Corporate Identity and Corporate Image:
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A)