Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The
Understanding Advertising Messages and Their Purpose

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The
Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
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