Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true […]
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Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates
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Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an
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