Tag: Schramm

Who was a German physicist who first conclusively proved the existence of the electromagnetic waves and named on unit of frequency Hertz? Ans- Heinrich HertzWho said, ''people make news and dead people make more news, and dead superstars make even more news? Ans-Henry Luce............... is a concept that was originated by Sigmund Freud to denote the persistence of anachronistic sexual traits. Ans- Fixation Who formulated the concept of positivism? Ans- August Comte Who coined the term ‘Development Communication’? Ans- Nora C QuebrelThe concept of ‘Aura’ pertains to? Ans- Walter BenjaminWho wrote ‘A theology of Liberation?’ Ans- Gustavo GutierrezDaniel Lerner is credited to have introduced the term. Ans- Mobility Multipliers ‘Spect-actor’ was coined by? Ans- Augusto BoalWho coined the term ‘Mimesis? Ans- PlatoWho introduced the concept of Mobile Privatization? Ans- Raymond WilliamsDeconstruction is associated with... Ans- DerridaWho introduced the concept of Interpreter? Ans- SchrammWho conceptualised myth as second order of signification? Ans- BarthesBernard Berelson developed which of the following research methods? Ans- Content analysisThe multiplicity model of developmental communication was advocated by Ans- Jan ServaesPriming effect of Leonard Berkowitz focuses on Ans- Television violenceHerbert Schriller was critical of Ans- Corporatization of culture The term 'technological determinism' was coined by Ans- Thorstein VeblenWho was the first person to develop the concept of ‘Information society’? Ans- Fritz Machlup Who defines media effects as any of the consequences of mass media operation whether intended or not, that has effectiveness and the capacity to achieve given objectives? Ans- Denis McQuail Who identified the mass media function of ‘surveillance of environment’? Ans- Denis McQuail Who stressed on practical criticism of media text? Ans- FR Leavis Who worked on Children’s Media psychology? Ans- Anna Fried Who propounded the concept of paradigm? Ans- Thomas KuhnWho defined communication as social interaction through messages? Ans- George GerbnerWhich Commission report forms the basis of social responsibility theory? Ans- Robert HutchinsWho coined the term kinesics? Ans: Ray BirdwhistellWho has been considered as communication as a sharing process? Ans- Wilbur SchrammWho explained the dysfunctional effects of mass media? Ans: Robert MertonWho was a champion of massline communication? Ans- Mao ZedongDemocratic –participant theory was put forward by?- Ans- Denis McQuailThe Gutenberg Galaxy was authored by? - Ans- Marshall McLuhanWho coined the term fourth estate? Ans- Edmund Burke Frequency Modulation (FM) Radio was invented by? Ans- Edwin. H. ArmstrongWho was the Indian representative to the MacBride Commission? Ans- B G VargheseWho is well known for his comment on communication : ‘Who (says) What (to) Whom (in) What Channel (with) What Effect’ ? Ans- Harold LasswellWho introduced the concept of global village? Ans- Marshal McLuhanWho is considered the proponent of cultivation analysis? Ans- George GerbnerWho authored ‘The Passing of the Traditional Society? Ans- Daniel Lerner‘As bits and watts increases in mass production and consumption, life is diminished under modernised poverty.’ ‘Who made this statement? Ans- Majid TehranianWho introduced the concept of deviant group in the helix of communication? Ans- Elisabeth NeomannFirst controller of broadcasting in India? Ans- Lionel FieldenAreopagatica, a pamphlet supporting the freedom of expression was written by the famous English poet? Ans- John Milton

Tag: Schramm

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