The normal distribution shape of standard deviations from the mean is sometimes referred to as (A) error distribution (B) value table (C) property range (D) bell curve Correct Ans: (D) Explanation: Mass media researchers frequently describe the normal distribution as the bell curve. This is because its shape closely resembles a bell. In any data […]
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Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
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The probability of rejecting the null hypothesis when it is true, is called (A) co-variation (B) assumption (C) power (D) chance value Correct Ans: (C) Explanation: In media research, understanding statistical power is crucial when interpreting results from hypothesis testing. Statistical power refers to the probability of correctly rejecting the null hypothesis when it is
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In quantitative research, the questions are Correct Ans: (D) Explanation: Quantitative research focuses on collecting measurable and objective data. To ensure accuracy and reliability, researchers use standardized questions, which maintain consistency across all respondents. Standardized questions are structured, uniform, and predefined. They ensure that all participants interpret and respond to the same set of questions
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The accuracy of systematic sampling is directly related to the adequacy of (A) Investment (B) Physical resources (C) Research goals (D) Sampling frame Correct Ans: (D) Explanation: Systematic sampling relies on a well-defined sampling frame to ensure accuracy and reliability. The sampling frame serves as a complete list of the population from which researchers select
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To a positivist researcher, reality is (A) Critical (B) Objective (C) Interpretative (D) Conventional Correct Ans: (B) Explanation: Positivist researchers believe that reality exists independently of human perception. They argue that reality is objective and can be measured through empirical observation. This perspective is rooted in the idea that knowledge should be based on facts,
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