In quantitative research, the questions are
- General
- Abstract
- Ambiguous
- Standardised
Correct Ans: (D)
Explanation:
Quantitative research focuses on collecting measurable and objective data. To ensure accuracy and reliability, researchers use standardized questions, which maintain consistency across all respondents.
Standardized questions are structured, uniform, and predefined. They ensure that all participants interpret and respond to the same set of questions in a similar way. This helps in eliminating bias, increasing reliability, and enabling statistical comparison.
- Consistency in Data Collection: Standardized questions prevent variations in interpretation. Every respondent answers the same questions in the same format, making data comparable.
- Objective and Measurable Responses: These questions typically follow closed-ended formats (e.g., multiple-choice, Likert scale, or numerical responses). This allows researchers to analyze data statistically.
- Reduces Researcher Bias: Since responses are predefined, personal opinions of the researcher do not influence the data. This ensures neutrality.
- Enhances Validity and Reliability: Standardized questioning ensures that findings can be replicated in different studies, improving research credibility.
Additionally, other types of questions—general, abstract, or ambiguous—do not fit well in quantitative research. General or abstract questions lead to unclear interpretations, while ambiguous ones cause confusion and unreliable responses.
Moreover, mass communication research relies on standardized surveys, structured interviews, and experiments to analyze audience behavior, media effects, and public opinion. This approach ensures data-driven decision-making.
In conclusion, standardized questions are essential in quantitative research, ensuring precision, reliability, and comparability in data collection and analysis.
