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quantitative methods

Understanding Research Methods in Communication Studies

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Match the items in List-I with List-II: List – I (Terms / Methods) List – II (Description) (a) Cross-sectional 1. Collecting data to research determine how people create meaning of their activities (culture) in a context. (b) Longitudinal 2. Collecting data from many research studies conducted on a particular topic and analysing the same. (c) […]

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A distinction in administrative and critical communication research

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

 A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power

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