Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]
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A systematically-qualitative data set is amenable to analysis. (A) non-progressive (B) entropical (C) grounded theory (D) contrived Correct Ans: (C) Explanation:Researchers analyze systematically-qualitative data sets using grounded theory in mass media research. Grounded theory helps them develop new theories directly from the data, without relying on existing frameworks. In this approach, researchers gather data first
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Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
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The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.
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In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B) Explanation: In media research, when researchers use inductive reasoning, they begin with specific observations and move toward broader generalizations or theories. Unlike deduction, which starts with a theory and tests it through data, induction works from the
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In social science research, the concept of Verstehen was promoted by (A) James Carey (B) James Curran (C) Max Weber (D) Leslie Fielden Correct Ans: (C) Explanation: In social science research, Max Weber introduced the concept of Verstehen, which means “understanding” in German. This idea emphasizes empathetic and interpretive understanding of human actions, especially from
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Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use
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Most case studies involve: (A) concealment (B) inductive reasoning (C) non-procedural inquiry (D) philosophical backgrounding Correct Ans: (B) Explanation:Inductive reasoning forms the backbone of most case studies. Researchers observe specific instances and draw general conclusions. This method supports an exploratory research approach. Case studies aim to understand complex real-life situations. They often start with a
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