A systematically-qualitative data set is amenable to analysis.
(A) non-progressive
(B) entropical
(C) grounded theory
(D) contrived
Correct Ans: (C)
Explanation:
Researchers analyze systematically-qualitative data sets using grounded theory in mass media research. Grounded theory helps them develop new theories directly from the data, without relying on existing frameworks. In this approach, researchers gather data first and then systematically code it, allowing themes and theories to emerge naturally from the data itself.
Unlike other methods that might impose pre-established theories, grounded theory encourages flexibility and responsiveness. Researchers continually refine their understanding as they gather more data. This ongoing cycle of data collection, coding, and analysis allows them to build theories grounded in the data, rather than forcing the data to fit existing theories.
In contrast, terms like non-progressive, entropical, and contrived don’t apply here. “Non-progressive” implies stagnation, while “entropical” suggests randomness, and “contrived” refers to artificial or manipulated conditions. None of these terms align with grounded theory’s flexible, systematic approach.
Therefore, grounded theory stands out as the ideal method for analyzing systematically-qualitative data sets. It empowers researchers in mass media and beyond to uncover patterns and build theories that are truly reflective of the data they’ve collected.
