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Puffery

Puffery normally contains a statement of

Leave a Comment / Advertising and Marketing Communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Puffery normally contains a statement of (A) Facts (B) Opinion (C) Neutrality (D) Contrasts Correct Ans: (B) Explanation: Puffery in advertising refers to exaggerated claims that express opinions rather than facts. Since these statements do not require proof, they serve as a marketing technique to attract consumers. Advertisers use puffery to create excitement and persuade […]

Puffery normally contains a statement of Read More ยป

Opinion statement about an organisation or a product is known as:ย 

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

An opinion statement about an organisation or a product is known as:  (A) Dirty copy  (B) Spoof (C) Spam  (D) Puffery Correct Ans: (D) Explanation: Marketers define an opinion statement about an organization or a product as puffery. They use this term to describe exaggerated or promotional statements that highlight positive attributes. Puffery emphasizes benefits

Opinion statement about an organisation or a product is known as:ย  Read More ยป

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