Read the following passage and answer questions The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on […]
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Media texts have (A) Material benefit (B) Borders (C) Representations (D) Obtrusive strategies Correct Ans: (C) Explanation: Media texts (Option C) primarily have representations. These representations are how media portray various aspects of the world, from people and cultures to events and ideologies. Through media, we interpret and construct meanings about society, often based on
The main objective of Public Relations is to (A) Increase the sale of manufactured goods (B) Enhance the image of organisation in public domain (C) Make internal politics public (D) Keep the channels of grapevine open Correct Ans: (B) Explanation: The main objective of Public Relations (PR) is to enhance the image of the organization
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Socially and culturally less powerful people are _________ by mass media. (A) Supplemented (B) Counselled (C) Derecognised (D) Stereotyped Correct Ans: (D) Explanation: Mass media plays a crucial role in shaping public perceptions. However, it often reinforces existing power structures by portraying socially and culturally less powerful people in a stereotypical manner. Stereotyping means attributing
Socially and culturally less powerful people are _ by mass media. Read More »
In the mass manipulative model, the audience is considered as (A) passive (B) Active (C) Aligned (D) Critical Correct Ans: (A) Explanation: The mass manipulative model of media suggests that audiences remain passive, absorbing messages without questioning or critically analyzing them. This model aligns with early media theories, such as the Hypodermic Needle Theory, which
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Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
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Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction. Reason (R): Press Conferences, protests and parades are fine examples of pseudo-events and media have become highly dependent on them these days. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
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