The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation: The Starch test, developed by Daniel Starch, specifically evaluates the effectiveness of print advertisements. Unlike digital tracking or TV rating systems, this test focuses on how well readers recall ads in newspapers and magazines. […]
The Starch test is applied only to media ads Read More »
CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM, which stands for Cost Per Mille, plays a significant role in print media advertising. It refers to the cost an advertiser pays to reach one thousand readers or impressions with their advertisement. This metric helps advertisers evaluate
CPM is associated with advertising in Read More »
When colours in an advertisement are not harmonious, it is identified as Correct Ans: (D) Explanation: In advertising and print media, maintaining precise color alignment is essential for producing high-quality visuals. When colors do not align properly, the design is identified as out of register. This issue creates a blurry, distorted, or mismatched appearance, making
When colours in an advertisement are not harmonious, it is Read More »
The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label head (D) Jim dash Correct Ans: (A) Explanation: Linage refers to the total number of agate lines used for advertising in newspapers or magazines within a specific period. Advertisers and publishers measure linage to
Number of agate lines of advertising printed in a specific period is Read More »
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or
Placing two versions of an advertisement in the same issue is Read More »
