Tag: Polysemic

Journalism and Mass Communication 2019 ‘Controlled group’ is a term used in Survey researchHistorical researchExperimental researchDescriptive research Explanation- An experimental group is the group in an experiment that receives the variable being tested. One variable is tested at a time. The experimental group is compared to a control group, which does not receive the test variable. In this way, experimental groups are used to find answers in an experiment1. 2. Information is Raw dataProcessed dataInput dataOrganised data Explanation- Data are simply facts or figures — bits of information, but not information itself. When data are processed, interpreted, organized, structured or presented so as to make them meaningful or useful, they are called information2. 3. Which of the following theories stresses that mass media in a society is controlled by the state power? Authoritarian LibertarianSocial responsibilityDemocratic participant Explanation- Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats3. 4. Bernard Berelson developed which of the following research methods? Telephone interviewAction researchContent analysisFocus group discussion Explanation- According to Bernard Berelson, Content Analysis refers to a research technique for the objective, systematic and quantitative description of clear content of communication4. 5. The multiplicity model of developmental communication was advocated by Jan ServaesLucian PyeShirley WhiteBella Mody Explanation- Jan Servaes takes the reader to multiplicity paradigm, which says that there is “no universal model for development. Each society must develop its own strategy5” 6. Duplicating only the sampling and experimental procedures of a previous analysis is called Literal replicationInstrumental replicationConstructive replicationOperational replication 7. Phatic Communication is used to express EmotionInformationEducationPersuasion Explanation- Phatic communication is popularly known as small talk. Phatic communication is verbal or non-verbal communication that has a social function, such as to start a conversation, greet someone, or say goodbye, rather than an informative function6. 8. The textuality of television is considered as LimitedIntermediateMonosemyIntertextual 9. Priming effect of Leonard Berkowitz focuses on Political manipulationTelevision violenceIndividualismPersonal relations Explanation- The weapons effect was first described by Leonard Berkowitz and Anthony LePage in 1967.It refers to the mere presence of a weapon or a picture of a weapon leading to more aggressive behaviour in humans, particularly if these humans are already aroused7. 10. Identify the scale which is simply a system of assigning numbers to events. Ordinal scaleInternal ScaleNominal ScaleRatio Scale Explanation- A Nominal Scale is a measurement scale, in which numbers serve as “tags” or “labels” only, to identify or classify an object8. 11. The term ‘objectivity rituals’ is used in News reporting Public relationsAdvertisingCultural communication Explanation- An Examination of Newsmen's Notions of objectivity. The newspapermen studied believe they may mitigate such continual pressures as deadlines, possible libel suits, and anticipated reprimands of superiors by being able to claim that their work is "objective9." 12. Identify the correct sequence of the following research studies. Communication and perception, war propaganda, experiments in mass communication, Voter studiesWar propaganda, experiments in mass communication, Voter studies, Communication and perceptionVoter studies, war propaganda, experiments in mass communication, Communication and perceptionExperiments in mass communication, Communication and perception, Voter studies, War propaganda 13. In cultivation analysis, when viewers identify the television contents with their daily events, the phenomenon is known as RedundancyCultural CueProxyResonance Explanation- Resonance occurs when things viewed on television are congruent with the actual lived realities of viewers10. 14. Identify the correct sequence of Satyajit Ray films Pather Panchali, Aparajito, Apur Sansar, CharulataApur Sansar, Pather Panchali, Aparajito, CharulataPather Panchali Charulata, Apur Sansar, AparajitoCharulata, Pather Panchali, Aparajaito, Apur Sansar Explanation- Pather Panchali (1955), Aparajito (1956), Apur Sansar (1959), Charulata (1964) 15. What is the chronological sequence (highest to lowest) of language wise circulation of newspapers as per ABC report released in November, 2018? English, Malayalam, Tamil, HindiHindi, English, Malayalam, TeleguHindi, English, Telegu, MalayalamHindi, English, Bengali, Malyalam Explanation- Dainik Bhaskar (Hindi), Times of India (English), Malyala Manorma (Malayalam), Eanadu (Telegu), Dina Thanthi (Tamil). 16. The rationalistic approach to knowledge uses MysticismRules of logicHuman authorityTechnocrat Explanation- Rules of Logic:-The rationalist believes we come to knowledge a priori – through the use of logic – and is thus independent of sensory experience11. Mysticism:- Mysticism is a spiritual belief stating that a connection can be obtained with God or the spirits through thought and meditation. An example of mysticism believes that a direct connection can be made with God through sitting and thinking12. Technocrats:- The word “technocrat” stands for an expert in science, engineering, etc. who has a lot of power in politics and/or industry and the technocracy is system of government where decision maker is selected on the basis of their expertise and power in their areas of responsibility particularly scientific knowledge13. 17. A statement of predicted relationship of two or more variables is called Research statementOperational statementHypothesisResearch problem 18. Herbert Schriller was critical of Common man’s cultureIdeology of cultureMedia sensitivityCorporatization of culture Explanation- Herbert Schriller was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations like Time Warner Inc. that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior. Herbert Schiller was critical of corporisation of culture14. 19. The proposition that technology in any given society defines its nature and technology is viewed as the driving force of culture in a society ultimately influencing the cultural, political and economic aspects of a society. This proposition talks about the concept and theory of ‘technological determinism’. Who among the following has coined and propounded this? Thorstein VeblenKarl MarxTheodore AdornoMarshall McLuhan Explanation- . The term 'technological determinism' was coined by Thorstein Veblen and this theory revolves around the proposition that technology in any given society defines its nature15. 20. Which of the following is the most commonly used methods specially in studies related to behavioural sciences? Survey methodObservational methodInterview methodContent analysis method Explanation- Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world16. 21. According to Buddhist model, the three levels of communication are Those rooted in assumptions, intuitive modes and enlightenmentDeceptive level, eye level and intuitive levelMistruth, relative truth and ultimate truthPublic level, interpersonal level and intrapersonal level 22. What is typical of the changing media ecosystem? Proliferation of misinformationHybridization of news gathering and disseminationViewers of television fed with half-truth and mistruthsSocial media supplement mass media 23. The process through which an individual or group acquires new approaches, beliefs and values by coming into contact with another culture is referred to as EnculturationCultural ImmersionAcculturationSub-culturation Explanation- "Acculturation" is the process of taking on ANOTHER group's culture whereas Enculturation" is the process of learning your own group's culture. Like when an American mother teaches her child to use a fork, she is enculturating him17. 24. Who coined the theory of denotation and connotation? Michel FoucaltWalter BenjaminJurgen HabermasTheodore Adorno 25. Who among the following is considered to establish the tradition of ‘effect’ research? Harold LasswellElihu KitzWilbur schrammPaul Lazarsfeld 26. The positivist paradigm, adopted by researcher in mass communication makes a liberal use of DescriptionsFictional narrativesAestheticsQuantifications 27. A chain of referrals to identify respondents for collection of data will result in the sampling method is known as Purposive samplingSequential random sampling Judgemental samplingSnowball sampling 28. When media audience derive different meanings from the same text, the message is considered as Contrived ConnotativePolysemicDenotative Explanation- Polysemy was proposed and influenced by John Fiske and according to our textbook, it refers to the relative openness of media texts to multiple interpretations18. 29. Who was the first person to develop the concept of ‘Information society’? Fritz MachlupPeter DruckerDaniel BellManuel Castells Explanation- Information Society is a term for a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity19. 30. When a straightforward proposition is used in advertising, it is called Emotional ApproachDogmatic approachCreative approachIndirect approach Explanation- being certain that your beliefs are right and those others should accept them, without paying attention to evidence or other opinions a dogmatic approach20. 31. ------- is the form of structuralism, for it argues that we cannot know the world on its own terms, but only through the conceptual and linguistic structures of our culture. EmpricismSemioticsIdeologyTextuality Explanation- The concept of textuality is a product of structuralism, a modern intellectual movement that views cultural phenomena such as literature in terms of linguistic relationships involved in all human activities21. References- https://study.com/academy/lesson/experimental-group-definition-lesson-quiz.htmlhttps://www.diffen.com/difference/Data_vs_Informationhttps://www.communicationtheory.org/authoritarian-theory/http://www.css.ac.in/download/deviprasad/content%20analysis.%20a%20method%20of%20social%20science%20research.pdfhttp://www.uq.edu.au/ccsc/communication-for-development-one-world-multiple-cultureshttps://www.teachingenglish.org.uk/article/phatic-communicationhttps://en.wikipedia.org/wiki/Weapons_effecthttps://www.questionpro.com/blog/nominal-scale/https://www.journals.uchicago.edu/doi/10.1086/225193?mobileUi=0&https://en.wikipedia.org/wiki/Cultivation_theoryhttps://en.wikipedia.org/wiki/Rationalismhttps://www.yourdictionary.com/mysticismhttp://www.theindependentbd.com/arcprint/details/133795/2018-01-22https://en.wikipedia.org/wiki/Herbert_Schillerhttps://www.communicationtheory.org/technological-determinism/https://en.wikipedia.org/wiki/Behavioural_scienceshttps://www.italki.com/question/157184http://crystalandmedia.blogspot.com/2013/11/polysemy-polyvalence_16.htmlhttps://whatis.techtarget.com/definition/Information-Societyhttps://www.oxfordlearnersdictionaries.com/definition/english/dogmatic Now Practice with Playing QUIZ [WpProQuiz 5]

Tag: Polysemic

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