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Polysemic

When media audience derive different meanings from the same text

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media audience derive different meanings from the same text, the message is considered (A) Polysemic (B) Denotative (C) Connotative (D) Contrived Correct Ans: (A) Explanation: A polysemic message refers to a media text that carries multiple meanings, allowing different audiences to interpret it in various ways. This concept highlights the subjective nature of communication, […]

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Tejpur University (TUEE) 2019 M.Phil/Ph.D. solved entrance test paper

Leave a Comment / Home, Mock Test /

Journalism and Mass Communication 2019 ‘Controlled group’ is a term used in Survey research Historical research Experimental research Descriptive research Explanation- An experimental group is the group in an experiment that receives the variable being tested. One variable is tested at a time. The experimental group is compared to a control group, which does not receive the test variable. In this way, experimental groups are

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