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When codes shape collective perceptions, they are termed

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these […]

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When public relations personnel manage news in the media, it is?

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control (D) Perceived necessity Correct Ans: (A) Explanation: Spin doctoring refers to the practice of managing news and media narratives to present an organization or individual in a favorable light. Public relations personnel use this

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The Mail, published from the erstwhile city of Madras was

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper III) /

The Mail, published from the erstwhile city of Madras (now Chennai) was (A) An eveninger (B) A morning newspaper (C) A weekly newspaper (D) A bi-weekly newspaper Correct Ans: (A) Explanation: The Mail was a well-known evening newspaper published from Madras (now Chennai). Established in 1868, it became a prominent English-language daily that catered to

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For Woolfson individual consciousness by social communication is

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Woolfson, individual consciousness, permeated by social communication is (A) socio-ideological (B) politico-creative (C) psycho-persuasive (D) ideo-cultural Correct Ans: (A) Explanation: Woolfson explains that individual consciousness does not develop in isolation. Instead, it emerges through continuous interaction with society. As people engage in social communication, their thoughts, beliefs, and values become shaped by dominant ideologies.

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Coverage of National Development in Indian Media

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Indian media have national development as a high priority area for coverage. Reason (R): India is an emerging economic power and has to compete with China in the global market. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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Matching Indian Newspapers with Their States

Leave a Comment / Film and visual communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Match List – I with List – II: List I List II (a) Sentinel (i) Punjab (b) Udayavani (ii) Andhra Pradesh (c) Sakshi (iii) Karnataka (d) Ajit (iv) Assam Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii) (B) (iii) (iv) (i) (ii) (C) (i) (ii) (iii) (iv) (D) (iv) (iii) (ii) (i) Correct

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The functional analysis approach in communication is related to

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C) Persuasive technology approach (D) Social systems approach Correct Ans: (D) Explanation: The functional analysis approach in communication is closely linked to the social systems approach. This perspective examines how communication and media function within society to maintain

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The largest circulated English news magazine of India is

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper III) /

The largest circulated English news magazine of India is (A) Outlook (B) The Week (C) India Today (D) The Frontline Correct Ans: (C) Explanation: India Today stands out as the largest circulated English news magazine in India. Firstly, it builds its reputation on reliable and comprehensive coverage of current events. It covers politics, economy, social

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