Media literacy does not consist of (A) Strategies for analysing and discussing media messages. (B) Heightened expectations from media. (C) Respect for the power of media messages. (D) Knowledge of genre conventions and the recognition of their mixing. Correct Ans: (B) Explanation: Media literacy helps individuals analyze, interpret, and evaluate media messages. It teaches people […]
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Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or
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Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations: (A) Knowledge, decision, persuasion, confirmation (B) Knowledge, persuasion, decision, confirmation (C) Knowledge, confirmation, persuasion, decision (D) Knowledge, persuasion, confirmation, decision Correct Ans: (B) Explanation: E.M. Rogers’ diffusion of innovations model describes how new ideas and technologies spread within a
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Identify the one who is not considered as one of the founders of the discipline of Communication. (A) Harold Lasswell (B) Kurt Lewin (C) Everett Rogers (D) Karl Hoveland Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and
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Identify the correct sequence of stages in diffusion of innovations model: (A) Knowledge — Confirmation — Persuasion — Decision (B) Knowledge — Decision — Confirmation — Persuasion (C) Knowledge — Persuasion — Decision — Confirmation (D) Knowledge — Persuasion — Confirmation — Decision Correct Ans: (C) Explanation: The Diffusion of Innovations model, developed by Everett
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