Assertion (A): The printing technology of massive production will soon be replaced by customised printing, possibly at home. Reason (R): The new technology of communication has already affected the exiting technology through colour Xeroxing. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (C) Explanation: Printing technology keeps evolving. Customized printing may soon replace mass production methods. 3D printing, on-demand publishing, and digital customization allow people to print documents, books, and other materials from home. Local print stations also offer these services. Traditional offset printing is losing dominance. Digital printing solutions provide personalization, cost-effectiveness, and reduced waste. However, the reason given in the question is false. New communication technologies have influenced traditional printing methods. But color Xeroxing does not drive this shift. Photocopying technology mainly reproduces existing documents. In contrast, custom printing creates unique, personalized materials. The real reasons behind this shift include better inkjet and laser printing, AI-driven design tools, and improved print-on-demand services. The assertion is true. Custom printing is replacing mass production. However, the reason is false because color Xeroxing does not cause this change. The correct answer is option (C). As technology advances, home-based printing solutions, AI-assisted design, and decentralized publishing models will likely expand. Printing will become more accessible and adaptable to individual needs.