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noting score

The number of readers who can recall of seeing advertisement is

Leave a Comment / Advertising and Marketing Communication, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The number of readers who can recall of seeing advertisement is referred to as Correct Ans: (C) Explanation: In advertising research, measuring how well an advertisement captures audience attention is crucial. The term noting score refers to the number of readers who recall seeing an advertisement, regardless of whether they remember the details. This metric […]

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The number of readers who recall seeing an advertisement:

Leave a Comment / Advertising and Marketing Communication, June 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The number of readers who recall seeing an advertisement is termed as:  (A) Recall score (B) Memory score (C) Identification score (D) Noting score Correct Ans: (D) Explanation: – Advertisers term the number of readers who recall seeing an advertisement as the Noting Score. This metric measures the effectiveness of an ad by analyzing how

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