‘Reference news’ is the most popular newspaper in (A) China (B) Thailand (C) Indonesia (D) Malaysia Correct Ans: (A) Explanation: ‘Reference News’ is China’s most popular newspaper. It provides a mix of local and international news. The newspaper translates foreign news into Chinese, giving its readers access to diverse global perspectives. This makes it a […]
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Assertion (A): Television and Internet have become a major source of news these days for daily newspapers. Reason (R): Since news agency services have become less dependable due to global recession. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)
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The key feature of media performance is (A) Mobilization (B) sensationalization (C) Personalization (D) Urbanization Correct Ans: (D) Explanation: The key feature of media performance is urbanization. As cities grow, media consumption patterns change significantly. Urban centers become hubs for information, communication, and media innovation. With more people living in cities, media organizations must adapt
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“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now
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In the market model of media management, the audience is considered as made up of (A) Representatives (B) Investors (C) Controllers (D) Consumers Correct Ans: (D) Explanation: In the market model of media management, media organizations consider the audience as consumers rather than active participants. This model operates on profit-driven principles, where media companies produce
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Match the List-I with the List-II List – I List – II (a) Diurna 1. Advertising (b) Solus 2. Journalism (c) Communis 3. Newspapers (d) Couranto 4. Communication Codes: (a) (b) (c) (d) (A) 4 1 2 3 (B) 1 4 3 2 (C) 2 1 4 3 (D) 3 4 1 2 Correct Ans:
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Assertion (A): Newspapers publish more stories on development because readers prefer them. Reason (R): Newspaper managements prefer political stories and therefore editors prefer them. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is
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Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille rate, also known as cost per mille (CPM), is a key advertising metric in print media. It calculates the cost of reaching one thousand readers through newspapers or magazines. Advertisers use this to compare
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