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media scholars

Harold Innis published the work

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C) Power Elite (D) The Bias of Communication Correct Ans: (D) Explanation: Harold Innis, a foundational thinker in media theory, published The Bias of Communication in 1951. This work stands out as a major contribution to mass communication studies, especially in […]

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Key Thinkers and Their Contributions to Media and Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match List – I with List – II:                                     List – I (Author) List – II (Concept) (a) W.W. Rosto 1. Entropy (b) Shannon & Weaver 2. Evolutionary Perspective (c) Marshal McLuhan 3. Growth theory (d) Herbert Spencer 4. Medium is the message Codes: (a) (b) (c) (d) (A) 3 1 4 2 (B) 1 4

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