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Media Research

The correlation computed between pairs of variables is known as: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The correlation computed between pairs of variables is known as:  (A) Q type factor analysis (B) R type factor analysis (C) P type factor analysis (D) S type factor analysis Correct Ans: (A) Explanation:Q type factor analysis is a statistical method used to compute correlations between pairs of variables, especially in subjective and perception-based research. […]

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The concept of central limit theorem helps in the computation of: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The concept of central limit theorem helps in the computation of:  (A) confidence level (B) confidence interval (C) random error (D) sampling error Correct Ans: (D) Explanation:The central limit theorem (CLT) is a fundamental statistical principle that plays a vital role in computing sampling error in communication research and beyond. It states that the distribution

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Range of spread of variables in a sample is through calculations of:

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

 One of the important ways to ascertain the range of spread of variables in a sample is through the calculations of: Correct Ans: (D) Explanation:Researchers often deal with data that varies within a sample. To understand this variation, they calculate the standard deviation. This method shows how far each data point strays from the average

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respondents are shown the front page, are asked they remember

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called Correct Ans: (B) Explanation:Masked recall plays a key role in audience memory testing. Researchers use it when they want to find out whether

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Research done after the event is known as

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Research done after the event is known as Correct Ans: (A) Explanation:Researchers use the Ex Post Facto method when they want to study something that has already happened. Instead of controlling variables or manipulating conditions, they look back at past events to find connections between causes and outcomes. For example, imagine a study on how

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Correct Sequence of Elements in a Research Proposal or Report

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Find out the correct sequential elements in a research proposal/report Correct Ans: (A) Explanation: Writing a research proposal or report requires a clear structure. Each part builds upon the last. Therefore, following the correct sequence is essential for clarity and flow. The right order is: A. Introduction, Aim, Objectives, Methodology, Findings, Conclusions, Recommendation. To start,

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Chronological Order of Key Journals in Mass Media Research

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Identify the correct chronological sequence of the following journal of Mass Media Research: Correct Ans: (B) Explanation: Understanding when key journals emerged helps us see how media research developed. Among the given options, the correct chronological order is: B. Journalism Quarterly, Public-Opinion Quarterly, Newspaper Research Journal, Media Asia. To begin with, Journalism Quarterly was established

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Understanding Research Methods in Communication Studies

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Match the items in List-I with List-II: List – I (Terms / Methods) List – II (Description) (a) Cross-sectional 1. Collecting data to research determine how people create meaning of their activities (culture) in a context. (b) Longitudinal 2. Collecting data from many research studies conducted on a particular topic and analysing the same. (c)

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