Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a
Tag: Media Research
Public Opinion Polls in Indian Media: An Analysis
Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because Indian publics have
The audience appreciation measurement is limited to
The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D) Audience appreciation measurement
Understanding Media Priming and Its Effects
Read the following passage and answer Questions. Priming refers to the effect of some preceding stimulus or event
Cloze is a method of
Cloze is a method of Correct Ans: (C) Explanation: The Cloze method is a widely used technique for
Non-parametric tests are generally applied to analyse
Non-parametric tests are generally applied to analyse (A) Nominal data (B) Ordinal data (C) Interval data (D) Ratio
Spurious relationship between two concepts in research study
Spurious relationship between two concepts in a research study offers a (A) Rival explanation (B) Support a hypothesis
Cronbach’s Alpha signifies
Cronbach’s Alpha signifies (A) Reliability (B) Validity (C) Measurability (D) Convertibility Correct Ans: (A) Explanation: Cronbach’s Alpha is